As the UI/UX Designer, I was responsible for creating a visually appealing yet functional interface that aligned with PLN’s objectives. Using Figma, I began with wireframes for the primary pages, establishing a foundation before expanding to other sections. Collaboration played a crucial role, including brainstorming sessions with McKinsey’s team to refine ideas. Key features, such as real-time usage monitoring, bill payment, token purchase, complaint tracking, and service requests, were designed to enhance user convenience and satisfaction.
The application successfully digitized PLN’s services, improving customer engagement and operational efficiency. Users appreciated features like real-time complaint tracking, which provided transparency and streamlined resolution processes. Reflecting on the project, I recognized the importance of effective team communication, especially when managing multiple stakeholders. Moving forward, further optimizing user flows could enhance overall usability. This project was a rewarding opportunity to deliver impactful design solutions that address complex needs.
